Patagonia company, one of big dogs in the outdoor clothing business is planning on going toe to toe with the DJT administration and Interior Zinke's goal of attacking OUR Public Lands.
See the write up in The Guardian https://www.theguardian.com/environment/2017/aug/26/public-lands-trump-patagonia-native-americans
For those who don't know Yvon Chouinard, the president of Patagonia. He started rock climbing in the 1960's and to support his climbing addiction he started making climbing equipment on a second hand steel forge. By determination and smarts, he turned his hand made equipment into the leading climbing equipment company in world - Chouinard Equipment/The Great Pacific Iron Works. He sold this company, which became Black Diamond. They continue to make some of the best climbing and backpacking gear in the world.
Chouinard started Patagonia Clothing to introduce new revolutionary materials to the outdoor clothing business. All of our fleece jackets etc. can be traced back to Chouinard's Capeline fabric. He and his wife developed this fabric based on the fabric used by North Atlantic Fishermen.
I tell a bit about Chouinard because I want folks to know that he (and his company) are not just a bunch of left wing environmental nuts - "Elites", what ever the heck that is. No, Chouinard is the real deal, he beat those first climbing pitons out steel working in his backyard. He lived in a tent and in the dirt in Yosemite Valley when climbing. He risked his body on first ascents of El Capitan. He had the courage to start not one, but two great American companies and today he is a billionaire.
Chouinard and Patagonia are going to fight anyone and any administration that tris to take OUR Public Lands from us. They are going to use their treasure, influence and legal team to do it.
I salute Patagonia and I stand with them in their fight. I hope you will too.
Cheers,
See the write up in The Guardian https://www.theguardian.com/environment/2017/aug/26/public-lands-trump-patagonia-native-americans
For those who don't know Yvon Chouinard, the president of Patagonia. He started rock climbing in the 1960's and to support his climbing addiction he started making climbing equipment on a second hand steel forge. By determination and smarts, he turned his hand made equipment into the leading climbing equipment company in world - Chouinard Equipment/The Great Pacific Iron Works. He sold this company, which became Black Diamond. They continue to make some of the best climbing and backpacking gear in the world.
Chouinard started Patagonia Clothing to introduce new revolutionary materials to the outdoor clothing business. All of our fleece jackets etc. can be traced back to Chouinard's Capeline fabric. He and his wife developed this fabric based on the fabric used by North Atlantic Fishermen.
I tell a bit about Chouinard because I want folks to know that he (and his company) are not just a bunch of left wing environmental nuts - "Elites", what ever the heck that is. No, Chouinard is the real deal, he beat those first climbing pitons out steel working in his backyard. He lived in a tent and in the dirt in Yosemite Valley when climbing. He risked his body on first ascents of El Capitan. He had the courage to start not one, but two great American companies and today he is a billionaire.
Chouinard and Patagonia are going to fight anyone and any administration that tris to take OUR Public Lands from us. They are going to use their treasure, influence and legal team to do it.
I salute Patagonia and I stand with them in their fight. I hope you will too.
Cheers,
